I deliver impactful results across data analytics, business strategy, and digital marketing — bridging insight with execution.
Data Analytics
I help organizations turn raw data into actionable insights using tools like Python, SQL, and Power BI. From dashboards to forecasting, I simplify complexity to drive decisions.
Marketing Strategy
From brand audits to digital campaign planning, I support marketing teams in aligning data with storytelling to maximize impact and ROI.
Consumer Insights
Using tools like SPSS, Alteryx, and Tableau, I uncover trends in customer behavior, optimize experiences, and bring clarity to audience targeting.
“I am so glad to work with Payal on her capstone project for DAT! She has showed her excellent data skills during the project, including descriptive analysis, data ETL and predictive modeling. When she presented the results to all the stakeholders, everyone was speaking highly of her presentation skills, which was very clear, to the point and confident. I enjoy working with Payal a lot, and any company or team that have her would be lucky!”
Dingyu Liang, DAT Freight and Analytics
Get In Touch
Reach out so we can work together to drive more customers to your products and services.
payalpremkumar11@gmail.com
Payal Prem Kumar 